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Facts & Figures
- The Current And Future Western European Market For Mobile Services
More information about the report
In connection with the compilation of Strand Consults reports about the Western European market for SMS and MMS P2P messages and Premium Mobile Services based on SMS/EMS, MMS, WAP and Mobile Applications, Stand Consult has collected, analysed and presented a great deal of information and actual sales data. This work was done to enable us to estimate the current and future market value of both P2P mobile messages and Premium Mobile Services.

This 300+ page report "Facts & Figures - The Current And Future Western European Market For Mobile Services" contains the full collection of Strand Consults mobile estimates from 2002 - 2005 for 16 countries in Western Europe. All the data is presented in well arranged graphs and tables and is very easy to navigate.

The source data that the report is based on has been collected from a great number of the European mobile operators and content providers, who have given Strand Consult access to their actual traffic figures for Premium Mobile Services. Therefore Strand Consult has had a very good picture of the actual European market for mobile services in 2002.

Based on comprehensive analysis of this actual traffic data, this report - "Facts & Figures - The Current And Future Western European Market For Mobile Services" - shows estimates for how the markets for premium SMS, MMS, WAP and Mobile Applications will develop from 2002 to 2005 in no less than 16 European countries.

To achieve a the necessary level of detail in the report, we have chosen to present the development of premium mobile services based on a number of different criteria including splitting up the services by country, technologies, types of services - as described in detail below:

Countries: The 16 countries in Europe that are included in this report are:
Austria, Belgium, Denmark, Finland, France, Germany, Greece, Irland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and UK.

Technologies: We differentiate between mobile service technologies (SMS/EMS, MMS WAP and Mobile Applications) and transmission technologies (GSM, GPRS and UMTS)

Types of services: The total market value for Europe and each individual country is specified for the following types of services:
Directory Services/LBS services, Mail/Web-mail, Ringtones, Logos/Characters, Communities/chat/dating, Games and entertainment, News/sport, Stock trading/banking, VoD/Video Clips, Contests/competitions/lottery, TV-votings/integration with TV programs, Adult services, Voice services, Other Services.

This means that for every country in the report, the following estimates can be found:

- Number of mobile phones sold divided by network technology
- Number of Mobile phones subscribers by technology (GSM, GPRS, UMTS)
- Value of content market by network technology (GSM, GPRS, UMTS)
- Value of content market by service technology (SMS, MMS, WAP, MA)
- Value of SMS/EMS content market (GSM, GPRS, UMTS)
- Value of MMS content market (GSM, GPRS, UMTS)
- Value of WAP/Browser content market (GSM, GPRS, UMTS)
- Value of Mobile Application content market (GSM, GPRS, UMTS)
- Value of P2P-SMS and -MMS
- Value of mobile content vs. mobile messaging
- Value of total content market by mobile services - "Operator Perspective" (SMS, MMS, WAP, MA)
- Value of total content market by mobile services - "Content Provider Perspective" (SMS, MMS, WAP, MA)
- Value of total SMS/EMS content market by mobile services - "Operator Perspective"
- Value of total SMS/EMS content market by mobile services - "Content Provider Perspective"
- Value of total MMS content market by mobile services - "Operator Perspective"
- Value of total MMS content market by mobile services - "Content Provider Perspective"
- Value of total WAP content market by mobile services - "Operator Perspective"
- Value of total WAP market by mobile services - "Content Provider Perspective"
- Value of total Mobile Application content market by mobile services - "Operator Perspective"
- Value of total Mobile Application content market by mobile services - "Content Provider Perspective"


As you can see in the above list, in this report we have introduced two perspectives when assessing the revenue potential from mobile services - the "Operator Perspective" and the "Content Provider Perspective". Our estimates in the "Operator Perspective" contain both the revenue from the transmission of the mobile services and the revenue from the price of the actual service. In other words, the "Operator Perspective" shows the full market value for the sale of a mobile service. The estimates for the "Content Provider Perspective" is the revenue left over when the transmission revenue and the operators share of the actual content fee has been deducted from the total market value of the service ("Operator Perspective"). The "Content Provider Perspective" is therefore the actual revenue left for the content owner from the sale of a mobile service to a user. The reason that this is extremely interesting is that, depending on the type of service and what technological platform it will be offered on, this revenue split can vary quite a bit - making it very relevant indeed for the many types of services and technologies that we examine in detail in this report.

As the market value is presented based on these 4 main parameters - service technologies, transmission technologies, types of mobile services and the operator/contentprovider perspective - you will have all the relevant information at hand to assess the future outlook for any given type of mobile service that is relevant for you.

This segmentation of the mobile services makes this report very relevant for both terminal manufactures, mobile operators, content providers and other players with interests in the mobile market.

The conclusion of this report contains a comprehensive summary of our findings from our work on all our latest reports (www.strandreports.com) on the market for mobile services in Europe and these figures give a concentrated overview of the current and future expectations for Premium Mobile Services revenue in Western Europe.

This report can be purchased separately from our other two new reports from Strand Consult, or can be bought at a favourable price bundled with one or both of the new reports about the European Mobile Services "Understanding The SMS/MMS Service Market - a picture of the current & future market" and "Understanding The Mobile Application Service Market - a picture of the current & future market" which both go into great detail about their respective service types.

More information about the report
Understanding The SMS/MMS Service Market
Understanding The Mobile Application Service Market