Publication list Publication sites Search Contact us
The Moment of Truth: A portrait of the PC market in Denmark
(sold via the Internet)

This report describes in detail the sales process in the Scandinavia market for PC’s (sold via the Internet) as experienced by the customer. It is a comprehensive analysis of all phases of the sales process, from initial contact via one of the Internet search engines to a recommendation and ordering of the product. This survey and analysis is based on visits to XX on-line shops and evaluation of their respective ability to attract new customers.

The report provides answers to questions such as:

How the different on-line shops present themselves on the Internet search engines
How the different Internet sites are structured
How the different computer products are exposed and presented
How shops use the Internet to assist customers
The structure of the actual sales process
How the Internet may replace call-centres and traditional distribution channels
Suggestions on how to optimise sales via the Internet
This report has already been sold to the majority of on-line PC shops and Internet consultancies.

Request more information about this unique report and how it may benefit your business.

More information about the report