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The Moment of Truth: A portrait of the advertising market in Denmark

This report describes in detail the advertising market in Denmark. It is a comprehensive analysis of the sales process based on a single company’s planning its media spending. The report maps the process by which different media establish relations with potential customer. The analysis is done across different groups of media which include all major national and regional newspapers, magazines, radio and television stations and outdoor media.

The report answers questions such as:

How is the sales process handled by the consultant?
Which questions do the consultants pose?
Which arguments do the consultants employ?
Which media and media groups are included in the media plan?
How do the consultants argue for his own media
How is the written communication handled by the consultant?

This report has already been sold to a number of the dominant media in Denmark.

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More information about the report